#ThisGirlCan – Encouraging Women to Exercise?

Sport England created the below ad which premiered on British TV on Monday to encourage more women to exercise.

 

I love that there are real women in this video, that there are women of all ages and body shapes, that they’re not all white and middle class.

 

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Source: http://literaryames.wordpress.com/2015/01/14/thisgirlcan-encouraging-women-to-exercise