Smart bookmark lets authors tweet at readers who have neglected their novel

 

Brazilian Penguin-Companhia’s Tweet for a Read campaign takes authors harassing readers to a new level. They’re offering a smart bookmark to readers that senses how long it was since you last picked up the book you’re reading and lets the author know so they can tweet you to pick it back up.

 

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Source: http://literaryames.wordpress.com/2014/08/06/smart-bookmark-lets-authors-tweet-at-readers-who-have-neglected-their-novel